← All Articles

StarkWare Pivots Strategy, Cuts Staff Amid 99% Starknet Revenue Plunge: CryptoDailyInk

Key Insight

StarkWare, the developer behind the Starknet Layer-2 network, is undergoing a significant restructuring, including job cuts and a strategic pivot, following a dramatic 99% decline in Starknet's revenue from its late-2023 peak. The company will now focus on building in-house, revenue-generating products, moving beyond a

April 13, 2026, 9:01 PM · 2 min read

StarkWare Restructures Amid Revenue Collapse

StarkWare, the driving force behind the prominent Ethereum Layer-2 scaling solution Starknet, is undergoing a significant corporate overhaul. The company has announced job cuts and a strategic restructuring into two independent business units, a move necessitated by a staggering 99% drop in Starknet's revenue from its peak in late 2023.

According to data from DefiLlama, Starknet's monthly revenue, which once neared $6 million, has fallen to approximately $48,000 through the first half of April 2026. This precipitous decline is not isolated, reflecting a broader industry trend impacting Layer-2 networks following Ethereum's EIP-4844 upgrade in March 2024, which dramatically reduced transaction fees across the board. Despite the revenue challenges, Starknet's Total Value Locked (TVL) remains robust, holding above $200 million.

A Strategic Pivot Towards In-House Innovation

In a company-wide town hall, CEO Eli Ben-Sasson outlined the new direction, emphasizing a pivot from a pure Ethereum-scaling infrastructure focus to building proprietary, revenue-generating products. Ben-Sasson articulated a vision for StarkWare to "take our technological superiority… and convert it into meaningful revenue, meaningful usage," by concentrating on products that are difficult for competitors to replicate and have "immense potential revenue."

This shift marks a departure from broad experimentation, prioritizing specialized solutions that leverage StarkWare's unique expertise. Ben-Sasson, a veteran of the crypto space, acknowledged the current challenging market conditions, stating, "I think what marks this winter is that there's a very clear vacuum in leadership across blockchain, and it affects even things like Bitcoin and Ethereum."

New Applications Unit to Explore High-Value Products

Central to this reorganization is the formation of a new, revenue-focused Applications unit. This unit will be led by researcher Avihu Levy, whose promotion comes shortly after his work on Quantum Safe Bitcoin (QSB) gained attention. QSB proposes a method for making Bitcoin transactions resistant to quantum attacks without requiring changes to the underlying protocol, utilizing hash-based proofs instead of traditional signature schemes.

While QSB offers a compelling solution to a future threat, it comes with significant trade-offs, including high computational costs estimated at $75 to $200 per transaction, compared to roughly $0.33 for a standard Bitcoin payment. This high-cost, specialized solution exemplifies the type of niche, high-value product the new Applications unit might pursue, focusing on offerings with "minimal dependencies on external L1s or external application teams." More details on the unit's specific targets are expected in the coming weeks.

Market Signal

StarkWare's significant job cuts and strategic pivot highlight the intense revenue pressures facing Layer-2 solutions post-Ethereum's EIP-4844 upgrade. The company is shifting from a pure infrastructure provider to developing in-house, high-revenue products, signaling a potential trend for other L2s to diversify their offerings. The new Applications unit, led by quantum-safe Bitcoin researcher Avihu Levy, suggests StarkWare may focus on highly specialized, technologically advanced solutions with high profit margins, rather than broad market applications. Traders and investors should monitor StarkWare's new product announcements for potential innovations in niche areas like quantum-resistant cryptography, which could create new market segments. The CEO's comments about a "clear vacuum in leadership across blockchain" underscore a broader sentiment of market maturity and the need for sustainable business models beyond fee-based infrastructure.

Contributing Author at CryptoDailyInk

Tracks stablecoins, payments, and tokenized finance across global markets.